ARTICLE
FOR IMMEDIATE RELEASE Hottmann Construction Announces Name Change to Cru Concrete Dane, Wisconsin — December 13, 2024 — Hottmann Construction, a trusted leader in the concrete construction industry, is excited to announce that it is officially changing its name to Cru Concrete. This name change marks a significant milestone in the company’s commitment to embracing innovation, quality, and growth as it moves into the future. Since its start in 1948, Hottmann Construction built a reputation for excellence in concrete construction, first in the construction of farm silos and then in a variety of residential and commercial projects. Founded by brothers Marv and Harvey Hottmann, company leadership passed to Marv’s son, Jim, in 1985 when Marv passed away. In 2009 Jim sold the business to Ken Kurszewski and Brad Williamson. Williamson retired in December 2023. Now, with the evolving needs of clients and an ever-changing market, the company is positioning itself for the next chapter. The new name reflects the company’s commitment to teamwork, along with its forward-thinking approach, enhanced capabilities, and dedication to shaping the future of concrete construction. Cru Concrete’s reputation has been built on decades of hard work and dedication to their craft. While their core values remain unchanged, this updated brand identity marks a new chapter in their journey. It’s a way of continuing that legacy and positioning themselves for the next 77+ years of success. While they embrace change, they will continue to deliver the same high-quality results and personalized service their clients and business associates have come to trust. The name change will not affect the company’s ongoing projects or relationships with clients, vendors, and partners. Customers can expect the same high level of service, quality craftsmanship, and professionalism they have come to rely on. The rebranding also includes a refreshed logo and updated website, offering a modernized user experience that reflects the company’s evolving mission and vision. For more information about the new Cru Concrete and the staff that continues serving South Central Wisconsin and the Greater Milwaukee markets, visit www.cruconcrete.com. About Cru Concrete Cru Concrete is a locally? ?owned,? ?full-service? ?residential? ?and? ?light commercial? ?concrete? ?contractor with offices in Dane and Waukesha, Wisconsin. ?Over? ?the? ?77? ?years? ?they’ve? ?been? ?in? ?business,? ?they’ve? ?established? ?a reputation? ?for? ?excellence? ?in? ?concrete? ?construction? ?and? are proud to ?routinely? ?provide? ?their? ?services? ?to? ?the? ?largest builders? ?in? ?the? ?state. Their clients benefit from a team of expert concrete craftsmen who have decades of experience solving complex challenges and delivering exceptional final concrete work for foundations, flatwork, and stamped concrete projects. Cru Concrete is committed to innovation that creates better results, using the highest quality concrete products and advanced equipment and technology. Their clients enjoy a more efficient project process and an outstanding concrete product. Their employees also benefit: the latest equipment helps reduce physical fatigue and creates a safer work environment. Media Contact: Kim Richgels Director, Shared Services Cru Concrete 6156 Darlin Dr. Dane, WI 53529 Office: 608-849-1155 Mobile: 608-495-4380 kim@hottmannconstruction.com www.cruconcrete.com
FOR IMMEDIATE RELEASE
Hottmann Construction Announces Name Change to Cru Concrete
Dane, Wisconsin — December 13, 2024 — Hottmann Construction, a trusted leader in the concrete construction industry, is excited to announce that it is officially changing its name to Cru Concrete. This name change marks a significant milestone in the company’s commitment to embracing innovation, quality, and growth as it moves into the future.
Since its start in 1948, Hottmann Construction built a reputation for excellence in concrete construction, first in the construction of farm silos and then in a variety of residential and commercial projects. Founded by brothers Marv and Harvey Hottmann, company leadership passed to Marv’s son, Jim, in 1985 when Marv passed away. In 2009 Jim sold the business to Ken Kurszewski and Brad Williamson. Williamson retired in December 2023. Now, with the evolving needs of clients and an ever-changing market, the company is positioning itself for the next chapter. The new name reflects the company’s commitment to teamwork, along with its forward-thinking approach, enhanced capabilities, and dedication to shaping the future of concrete construction. Cru Concrete’s reputation has been built on decades of hard work and dedication to their craft. While their core values remain unchanged, this updated brand identity marks a new chapter in their journey. It’s a way of continuing that legacy and positioning themselves for the next 77+ years of success. While they embrace change, they will continue to deliver the same high-quality results and personalized service their clients and business associates have come to trust.
The name change will not affect the company’s ongoing projects or relationships with clients, vendors, and partners. Customers can expect the same high level of service, quality craftsmanship, and professionalism they have come to rely on. The rebranding also includes a refreshed logo and updated website, offering a modernized user experience that reflects the company’s evolving mission and vision.
For more information about the new Cru Concrete and the staff that continues serving South Central Wisconsin and the Greater Milwaukee markets, visit www.cruconcrete.com.
About Cru Concrete
Cru Concrete is a locally? ?owned,? ?full-service? ?residential? ?and? ?light commercial? ?concrete? ?contractor with offices in Dane and Waukesha, Wisconsin. ?Over? ?the? ?77? ?years? ?they’ve? ?been? ?in? ?business,? ?they’ve? ?established? ?a reputation? ?for? ?excellence? ?in? ?concrete? ?construction? ?and? are proud to ?routinely? ?provide? ?their? ?services? ?to? ?the? ?largest builders? ?in? ?the? ?state. Their clients benefit from a team of expert concrete craftsmen who have decades of experience solving complex challenges and delivering exceptional final concrete work for foundations, flatwork, and stamped concrete projects. Cru Concrete is committed to innovation that creates better results, using the highest quality concrete products and advanced equipment and technology. Their clients enjoy a more efficient project process and an outstanding concrete product. Their employees also benefit: the latest equipment helps reduce physical fatigue and creates a safer work environment.
Media Contact:
Kim Richgels Director, Shared Services Cru Concrete 6156 Darlin Dr. Dane, WI 53529 Office: 608-849-1155 Mobile: 608-495-4380 kim@hottmannconstruction.com www.cruconcrete.com